Having tried for a generation to sell only wool and organic cotton, I know exactly how few people are looking only for natural materials.
Cloth diapers = ~8% of babies
Out of about 8 million children under 2 years old in the U.S., about 8% use cloth diapers at least part time (640,000).
Wool = ~8% of cloth diapers
About 8% of cloth diapering parents use wool at least part time (51,200).
Organic = ~1% of all fibers
About 1% of all U.S. parents choose organic fibers.
How many babies wear organic cotton & wool diapers?
Cloth diaper (~8%), wool (~8% of cloth diaper), and organic (1%) use rates mean that 512 families in the U.S. right now (2017) want all organic, all wool cloth diapers. Those who want aren’t necessarily even buyers, or they might use a mix of materials for diapering rather than using organic cotton and wool full time.
512 families use all organic, all wool diapers.
That’s obviously not sustainable for any business, so it helps to know what the broader options are for anyone who wants to help diapering parents.
These numbers come from the research we’ve done with large organizations, including both general surveys of parents (cloth vs. disposable diapers), large surveys of cloth diapering parents (wool vs. synthetic), and industry data (organic). We posted about this last week after we sent natural fiber information to a customer.